The primary purpose of In the Eye of the Beholder is to provide a representative cross section of the most current analytical approaches to film and television, highlighting their heterogeneity, their critical strategies, and their main areas of interest. 

All of the scholarship included in this volume is related in one way or another to the agenda that was established at the Journal of Popular Film and Television in 1972 to counterbalance the preoccupation with auteurism and film aesthetics at the time.  The sociocultural analyses found herein basically examine film and television because of their vast popularity and widespread social influences, not despite these distinctive features.

In the Eye of the Beholder: Critical Perspectives in Popular Film and Television. Bowling Green State University Press, 1997; Reissued by the University of Wisconsin Press, 2002. (with Michael T. Marsden and Jack Nachbar).